The Farmery is a completely new approach to farming and food retailing, one that looks for symbiosis within the entire system rather the optimization of individual components. It’s a growing and retailing system designed to provide locally grown food in urban neighborhoods.
Ben Greene about his project ;
Because local food needs a new business model that recognizes its strengths and makes accommodations for its weaknesses.
From our experience with the Farmery, we’ve recognized how difficult it is for supermarkets to offer locally grown produce, primarily because of the inconsistent supply. When the grocers do make attempts to sell locally grown produce, they have nothing more than a sign to differentiate the locally grown produce from the conventional, nationally grown produce located next to it.
The Farmery offers a completely new way to shop for food where the story of the farmers and their food is experienced throughout the shopping experience. The entire structure of the Farmery is used to grow food, so customers can be surrounded by the sights, smells, and sounds of their food growing as they are making their purchase decisions. This helps customers understand and appreciate the added value of small-scale, artisanal farming.
The Farmery solves the issue of inconsistent supply by growing its own food so that it will always have a stable supply of produce for customers. Because of the Farmery’s own crops, the Farmery can accommodate growers of all sizes who may have very small quantities, but very specialized crops.
The Farmery is composed of 4 shipping containers, each outfitted with a gourmet mushroom growing system on the inside and growing panels on the outside walls where herbs, lettuces, greens, strawberries, and other small crops are grown. There are lean-to greenhouses attached to the sides of the shipping containers and a central greenhouse that spans the two stacks of shipping containers.
The Farmery is designed to be constructed very cheaply and quickly by using low-cost shipping containers and standard greenhouse components. A market exists on the bottom floor of the central greenhouse and in one of the bottom containers where customers can purchase the crops grown at the Farmery as well as crops from local farmers and producers. The Farmery occupies a total space of 55’ x 55’, making it ideal for urban neighborhoods. The Farmery can be scaled up to meet a higher demand by adding additional levels or lengthening the Farmery.
- Green Kickstarters We Love (sierraclub.typepad.com)
- Wise Words with Ben Greene (springwise.com)
- Home Sweet Shipping Container: NYC’s Secret Plans for the Perfect Disaster Apartments (observer.com)
- Shipping Containers to Become Condos in Detroit (adafruit.com)
- Rooftop farms seek to feed Canadian cities’ growing demand for local food (business.financialpost.com)